Target Audience

 The target audience is the group of people that a film relates too and uses the conventions that group would like. 

Studios use this to increase the chance to create a mass amount of profit by combining different genres into sub genres. This creates a massive market for a film as it brings in people that like either genre, for example Romantic Comedies bring in a male audience because of the comedy and a female audience for the romance, stereotypically. Gender has a massive impact on the target audience for a film.

A target audience also helps a studio to keep within boundaries in a film and to stick with what the audience likes and wants